Competitors

Competitors measures your share of AI citations against every other domain showing up in your tracked prompts, direct rivals and general web sources alike, across all prompt/model evaluation pairs. Where All Prompts is organized around your prompts, this page is organized around every domain competing for those same citations, so you can see exactly who's winning the visibility you aren't.

Header

• Domain / pair count: the total number of distinct domains found across your tracked prompts, and the sample size (prompts × models) they were found across.
• Competitor Share: the percentage of citations going to domains you've explicitly marked as competitors, separate from citations going to unrelated "Other" domains.

Cluster filters

A row of pill filters lets you scope the whole page to a single topic cluster instead of viewing competitor data blended across every cluster you track.

Type tabs

• All: every domain found.
• You: just your own domain, for a baseline reference row.
• Competitor: domains explicitly tracked as competitors.
• Other: every other domain that showed up in a citation but isn't a tracked competitor.

The table

• # / Domain: rank and the domain name (with favicon).
• Type: You, Competitor, or Other. Competitor rows also carry an AUTO badge, marking domains the system identified as competitors on its own rather than ones you added manually via Track Competitors.
• Usage %: the domain's share of citations, sorted descending by default.
• Avg Position: the domain's average rank when it is cited, lower is better. This can be a non-whole number, since it's averaged across many individual citation events.

Right rail

• Citation Distribution: a three-way split of where citations go: You, Competitor, and Other, as both a percentage and a stacked bar.
• Domains by Category: the same You / Competitor / Other split, as raw domain counts instead of citation share.
• Track Competitors: add a domain manually (e.g. competitor.com + + Add) to start monitoring it across all clusters, independent of the automatic AUTO-detected competitors.